Ten years ago the term social media didn’t mean much and it certainly wasn’t a term that dominated search engine results like it does today. Globally, social media has risen in popularity and become the must-have for every marketing plan, kinda like what Starbucks is to coffee and java drinkers. Plain and simple, it’s on every corner and on the tip of everyone’s tongue. Social media has proven to be an incredible way to rally people to take action and join like-minded individuals together who believe in common causes, especially those related to your health.

If you’re wondering how social media can be a health motivator or improve someone’s health, read on.

1. Smoking Cessation

The power of social media has not been lost on city and state government. They understand that by creating a positive online environment to help people quit smoking can reduce healthcare costs, improve their quality of life and give smokers a fighting chance at kicking the habit for good. For instance, New York City Department of Public Health’s Facebook Page, NYC Quits Smoking/I Quit has more than 5,000 fans and Florida Department of Health’s Twitter-based program, Qwitter, is not far behind. Studies indicate that web programs nearly double a patient’s chances of quitting.

2. Weight Loss

Don’t confuse weight loss via social media with any of the spammy ‘get thin quick’ schemes that so many people are pushing. A true model for weight loss supported by social media like the example seen in SparkPeople.com. SparkPeople.com is a free website that ranks as America’s second-largest consumer health website, second to WebMD. The site launched the #1 self-help and weight-loss book earlier this year, The Spark. What makes this social media site so succsfful is that it bring people together who have one thing in common – a strong desire to lose weight, but do it the right way. Let’s face it, shedding a couple pounds is always a healthy improvement.

3. Support Groups

Social media is responsible for connecting people who share commonalities together. There are support groups for cancer, epilepsy, addiction and countless others. Using these groups to find others who are facing similar challenges and engaging in conversations with them lets you know that you’re not alone and it can inspire you to forge ahead.

4. Fitness and Exercise

What better way to take control of your health than through exercise. Sites like Gimme20 and Traineo offer fitness communities that make exercise fun. Set-up group challenges or find local members and create your own running club, there are many possibilities and benefits to social media fitness sites.

When you’re searching for something on the internet you’ll notice that a vast majority of the time the first or second entry on Google’s search engine results page will be a Wikipedia link. To date, Wikipedia boasts an impressive 16 million articles, of which 3.3 million are in English. Currently, it is one of the largest and most popular reference sites available on the net. A large network of Wiki editors review all articles that are submitted and use a group approval system to determine if content will be published, or in some cases, banned.

Because Wikipedia is a wiki, anyone with access to a computer and a Wikipedia account can make edits to posted entries. It’s important to remember that jus because you post an article, you don’t own it and updates and changes can be made by others at large.

Although writing a Wikipedia article seems like an utterly simple task you’ll need to know a few basics in order to prevent your content from being deleted. Before you begin make sure that you’re writing from a neutral point of view (NPOV). The best way to approach a NPOV is to make your entry mirror what it would look like if you were to read it in a traditional encyclopedia. The content that you submit should be unbiased, verifiable, noteworthy and not breach copyright.

Wikipedia is a social community and it takes the content that users submit very seriously. If you’re not able to draft an article that follows Wiki’s protocols it will more than likely be deleted. The other thing to keep in mind is that not every brand, service or product can produce an entry that acceptable by Wiki standards for the simple reason that vanity, promotion and opinion are not looked upon favorably.

Before You Begin

If you’re still feeling optimistic enough to craft a Wiki article you’ll want to do the following first:

• Search Wikipedia to confirm that an article doesn’t already exist.
• Use alternate search terms just in case your article is labeled under a different heading.
• Determine if your article is verifiable and noteworthy before you begin writing it.
• Create a user account if you don’t presently have one.
• Aim for an article that is a minimum of 1500 characters, but no more than 4,000 words.
• Practice entering your article with the Wikipedia Sandbox first.

Actual Writing

Building your first Wiki article does take a bit of planning. You’ll want to structure your article so that it reads in chronological order. Next, make sure to gather your references and credible sources that you can cite to support what you’re saying. As you write, reference other Wiki articles by including links to them. This helps to substantiate your article and it cross-promotes other reference material on Wikipedia.

When you’re ready to submit your article to Wikipedia, you might be surprised to discover that you’ll need to use Wiki-style codes to achieve specific text attributes like boldface, italics and bullet points. Check out the cheat sheet so that you have an understanding of what needs to be input to achieve your desired result on the user end.

Even though Wikipedia sounds like a marketing dream come true you’ll learn that it doesn’t quite work the same way that a brochure or brand website does. Wiki entries are not promotional landing pages for businesses or individuals. Entries are informational and neutral and quite the opposite of a marketing tool. Once you make that connection you’ll be able to assemble a solid piece that meets the criteria set forth by Wikipedia.

Word To The Wise

If you submit a Wiki entry and it gets deleted and then you make edits to the same entry and continue to resubmit in an effort to get it published, you run the risk of being permanently banned and blacklisted from Wikipedia. Instead of repeating the same mistakes read over the guidelines and look at current entries to get a better sense and understanding of what an entry should sound, read and look like.

Not surprisingly, many businesses have a tough time understanding exactly how social media fits into their overall marketing plan. Social media marketing seems like more of a catchy phrase that consists of nothing more than tweets and posts. In actuality, marketing with social media is much more than that. No, it won’t transform your business into an overnight success, but it can be used as an extremely effective tool when you incorporate a solid plan and strategy behind it.

At a minimum, your social media marketing plan should include a blend of public relations and marketing tactics, as well as evoke flexibility, patience and commitment for the individual or team who will be executing it. Previously, we’ve shared what social media can and can’t do for businesses and it’s important to make sure that you have realistic expectations and a well-developed understanding of what social media is and what it requires before you begin planning.

Pick Your Marketing Objectives

Here’s the broken record part of this post – you have to begin with the end in mind. You’ll hear this from just about anyone who’s ever had a hand in developing marketing plan. Decide what your objectives are and why you’re putting a social media plan together. What are the things that you want to achieve? Are your objectives sustainable and realistic? Put your thoughts together and dedicate some time to creating this cornerstone of your strategy.

Know Your People

You need to know who you’re trying to connect with and where they’re at. It’s also helpful to understand what level of social media interaction they currently have. For example, if you’re selling vitamins to seniors then tweeting about them all day isn’t your best bet. Find out what your audience likes and dislikes and get involved with them.

Get Engaged

Social media is anything but passive. It’s about a two-way conversation and that means you need to plan on being involved and contributing to the dialogue. Your social media plan should include how time will be allocated to develop relationships and communicate with your audience.

Stretch Your Creative Muscle

Once you’ve nailed down some of the basics for your social media plan you’ll want to customize your strategy. Brand it and make it your own, after all social media isn’t based on tweets alone. Get inspired by taking a look at how other businesses have leveraged their social media presence.

Measure and Evaluate

You need to figure out what success means to you and how your social media plan will measure it. Choose which key metrics are most important to you in measuring your ROI and set-up methods to gather data on a regular basis.

At the end of the day, a social media marketing plan can be effectively used to build brand awareness, brand loyalty, build word of mouth marketing and convert customers into brand ambassadors. Put some thought and creativity into you plan that goes beyond tweeting and posting and you’ll be on your way to enhancing a relationship between you and your audience.

Were these suggestions helpful? What are some other key points to consider when beginning a social media marketing plan? Share with us.

True, Twitter is an amazing social media tool that connects people together, but with 26 million users strong there’s bound to be a few bad apples in the mix. As Twitter’s popularity has increased so has the prevalence of spammers. So, if you’re finding yourself perpetually inundated with direct messages (DM) like “here is something you will like [insert Bit.ly link here]” then we’ve got some simple suggestions to help you cut down the clutter.

1. Follow @Spam

This is the official Twitter spam reporting site and it’s the first step in reporting spammy tweeps. Let them know who’s spam blasting by identifying the person’s Twitter handle. By reporting spammers you’re making it easier for Twitter to put a stop to their unwanted activities.

2. Report Spam Directly

If you’ve set-up auto-following through a service like SocialOomph you’ll need to comb through the list of people that you’re reciprocating follows with and determine whether they’re actual spammers so that you can manually report them. When you use an auto-follow feature and a spammer comes along to follow you, your Twitter account automatically returns the follow. The only way to remove and block the spammer is find them in your follow list, or by searching their Twitter handle and clicking the gear shift icon. This will open a drop down list where you can choose to report the account as spam.

3. Perform Routine Spam Checks

If you have less than 100 followers it should be fairly simple to do a manual check for any spammers and mark them for deletion (don’t forget to report them too). But if you have an account with thousands of followers how do you police it? You do it with a tool called Twitblock. This is a fantastic application and it’s simple to use. Just allow it to access your Twitter account and click the ‘scan for spam’ button. Depending upon how many tweeps are following you the scan can take a few minutes. Absolutely worth waiting for the results.

4. Use SocialOomph

A ton of people use SocialOomph to send out auto-DMs with their auto-follow settings. The nice thing is that as a Twitter tool, SocialOomph recognizes that not everyone wants to receive these unsolicited messages. All you need to do is follow the steps that @optmeout features on their Twitter account:

1. Follow @optmeout
2. Wait for follow back
3. Send them a DM
4. Unfollow @optmeout

Easy as pie.

Helpful Tip

Most people have a ton of DMs in their Twitter accounts. Unfortunately, Twitter doesn’t offer a simple way to bulk delete them. Here’s an easy work-around to get old DMs removed at the same time once and for all. Head on over to Damon Cortesi’s Blog and scroll down a smidge until you locate Bookmarklet: DM Whacker.

Next, make sure that you’re logged into your Twitter account. Once you are click the home link and then your direct message link. You must have your direct messages open in order to install and use the bookmarklet. Select the DM Whacker link and drag it to your web browser’s toolbar. Open your Twitter direct messages and click the newly installed DM Whacker and you’ll be presented with the option to delete all DMs or to delete based on who sent them to you.

You can further customize your delete options from this point. Click the delete button and the DM Whacker will work its magic. Instant bulk deletion.

Was this information helpful? Let us know about other Twitter tools you’re using to manage spam. We’d love to hear from you.

A retweet on Twitter is a simple, but powerful ways to take your content that you’re sharing with current followers and potentially making it viral. When someone retweets (RT) what you’ve posted the message goes beyond your personal follower pool. It’s instantly sent to other new tweeters, which exponentially increases awareness about your brand through your tweet. Similar to other social media phenomenon, a RT is more coveted than achieved, but by following some of the suggestions below you can finesse your tweets to make them retweet-worthy in no time.

1. Retweet Others

Famous Beatle and singer/song-writer John Lennon once said, “the love you take is equal to the love you make,” and that same philosophy can be applied to Twitter. You need to retweet other tweeps if you want them to retweet you. This doesn’t mean that you need to go on a RT rampage. Pick and choose good tweet content that is worth sharing and make it happen through a retweet. Include @reply so that they’re looped in on your generous efforts.

2. Embrace Hashtags

Overuse of hashtags can appear spammy so employ them sparingly. Because hashtags organize tweets so that people can follow them based on category you have a good chance getting your retweet pushed out to many like-minded tweeps at the same time. In other words, a hashtag is like a group. For instance, if you sent a tweet about your award winning chocolate chip cookie recipe and add #cookies to your tweet it will show up in the #cookies hashtag feed and everyone reading that feed will see your tweet. If you want to know how hashtags are trending or being used visit Hashtags.org.

3. Short And Sweet

Twitter has a 140 character limitation on all tweets. The character cap seems even tighter when you factor in a shortened URL, @reply, hashtag and retweet. So, when you craft your tweets think about the other elements that can encroach on the 140 characters. Your tweet should be short, succinct and simple so that your tweeps know what it’s about and when it comes through as retweet it won’t be partially dissected by Twitter.

4. The Best Time

A-list blogger and social media expert Dan Zarella spent some time analyzing and evaluating retweet data to determine if there were certain days or times that favored retweets in comparison to others. Zarella observed that beginning in the morning business hours on Eastern Standard Time (EST) the quantity of retweets steadily increases. Additionally, content that begins as a tweet during this same timeframe will gain a significant number of retweets than original content posted in during other times.

There has been additional debate about specific hours throughout the day that tend to yield more retweets versus others. Some people believe that the hours after lunch and at the end of the work day are when the largest percentage of retweets occurs, however, because concrete data is unavailable we’ve refrained from exploring this area in our blog post.

5. Ask For It

If you want to get something retweeted then ask for it in your tweet. Sounds simple enough, but surprisingly many people choose not to include a call-to-action on their tweets.

How are you using retweets to drive traffic to your blog? What results have you seen? Add a comment or two down below.