When you’re searching for something on the internet you’ll notice that a vast majority of the time the first or second entry on Google’s search engine results page will be a Wikipedia link. To date, Wikipedia boasts an impressive 16 million articles, of which 3.3 million are in English. Currently, it is one of the largest and most popular reference sites available on the net. A large network of Wiki editors review all articles that are submitted and use a group approval system to determine if content will be published, or in some cases, banned.

Because Wikipedia is a wiki, anyone with access to a computer and a Wikipedia account can make edits to posted entries. It’s important to remember that jus because you post an article, you don’t own it and updates and changes can be made by others at large.

Although writing a Wikipedia article seems like an utterly simple task you’ll need to know a few basics in order to prevent your content from being deleted. Before you begin make sure that you’re writing from a neutral point of view (NPOV). The best way to approach a NPOV is to make your entry mirror what it would look like if you were to read it in a traditional encyclopedia. The content that you submit should be unbiased, verifiable, noteworthy and not breach copyright.

Wikipedia is a social community and it takes the content that users submit very seriously. If you’re not able to draft an article that follows Wiki’s protocols it will more than likely be deleted. The other thing to keep in mind is that not every brand, service or product can produce an entry that acceptable by Wiki standards for the simple reason that vanity, promotion and opinion are not looked upon favorably.

Before You Begin

If you’re still feeling optimistic enough to craft a Wiki article you’ll want to do the following first:

• Search Wikipedia to confirm that an article doesn’t already exist.
• Use alternate search terms just in case your article is labeled under a different heading.
• Determine if your article is verifiable and noteworthy before you begin writing it.
• Create a user account if you don’t presently have one.
• Aim for an article that is a minimum of 1500 characters, but no more than 4,000 words.
• Practice entering your article with the Wikipedia Sandbox first.

Actual Writing

Building your first Wiki article does take a bit of planning. You’ll want to structure your article so that it reads in chronological order. Next, make sure to gather your references and credible sources that you can cite to support what you’re saying. As you write, reference other Wiki articles by including links to them. This helps to substantiate your article and it cross-promotes other reference material on Wikipedia.

When you’re ready to submit your article to Wikipedia, you might be surprised to discover that you’ll need to use Wiki-style codes to achieve specific text attributes like boldface, italics and bullet points. Check out the cheat sheet so that you have an understanding of what needs to be input to achieve your desired result on the user end.

Even though Wikipedia sounds like a marketing dream come true you’ll learn that it doesn’t quite work the same way that a brochure or brand website does. Wiki entries are not promotional landing pages for businesses or individuals. Entries are informational and neutral and quite the opposite of a marketing tool. Once you make that connection you’ll be able to assemble a solid piece that meets the criteria set forth by Wikipedia.

Word To The Wise

If you submit a Wiki entry and it gets deleted and then you make edits to the same entry and continue to resubmit in an effort to get it published, you run the risk of being permanently banned and blacklisted from Wikipedia. Instead of repeating the same mistakes read over the guidelines and look at current entries to get a better sense and understanding of what an entry should sound, read and look like.

From Denmark to Detroit, social media is a worldwide phenomenon that seems to be part addiction and part necessity. With Facebook’s recent announcement that it’s hit 500 million users and Twitter’s move toward advertising with @earlybird it’s becoming more apparent that if you want to get the word out about your business you need to step into the social media arena. However, all the excitement about social media doesn’t mean much if you can’t decipher what it means and what it’s doing. Analytics to social media are like a compass to a navigator – if you don’t understand where you’re at you won’t know where to go.

If the thought of analytics and numbers makes you shudder you’re not alone. There are more people than not who feel intimidated by numerical data. The two toughest aspects of social media analytics are interpreting information and deciding what analytic tools best meet your needs. Fortunately, basic analytics doesn’t require a PhD in statistics and the internet is filled with outstanding free tools and resources to help make metric crunching easy. So, if you can’t afford enterprise-level services like Scout Labs, Radian6 or Sysomos, you’ll want to check out some of the freebies below to help you get a grip on your analytics.

Blogs

Use PostRank to help rank your blog content and news and and to determine what your fans are reading, sharing and organizing. It also identifies what your most popular posts are in your RSS feed.

Think of BlogPulse as a search engine for blogs and their posts. It’s similar to Technorati, but it provides additional views such as trending and conversations so that you can see search competitive topics and how other blogs are ranking.

Comments

Beyond standard search for keywords and brand names you’ll want to penetrate what’s being discussed in blog commenting systems too. That’s where YackTrack comes in. Simply enter your keywords or terms to see a nicely organized list that you can drilldown to get specific mentions from.

Branding

One of the more substantial branding tools available is Social Mention. It aggregates user generated content from across multiple social media platforms and streamlines outcomes into a very simple and easy to interpret web page. The one thing Social Mention doesn’t do is show a report over time. A work around this missing feature is to create an Excel spreadsheet and manually enter daily data that you gather. Otherwise, it’s a great (and free) tool.

Perhaps more of an entertainment tool rather than a true metric evaluator, How Sociable measures your brand’s keywords throughout 32 different social media sites. There’s some confusion around the ‘visibility score’ that How Sociable has developed and not all data appears to be accurate. For example, if you run a search on iPhone it yields a visibility score of 9,453 and a Google PageRank score of zero. Odd to say the least. Looks like brand visibility metrics might have a few glitches, but it’ still worth exploring.

Trends & Topics

Head over to Addict-o-Matic and enter a unique search term, brand or product name or just about anything and it will perform a search that delivers the buzz (or results) broken down by social media platform. It’s a very convenient snapshot that let’s you look at your social reach and the social sites where you have more presence in comparison to others.

Twitter

There are so many Twitter tools available that deciding which one to use can be a daunting task. For the purpose of benchmarking your brand against your competition, Twitalyzer is ideal. It shows you what social media strategies are working and what’s not, which makes it easy to adjust social media campaigns to maximize better results.

The power of influence is a core component in any social media campaign. Knowing who has better reach and strength and engaging with them can help persuade your audience to promote your brand. Klout measures influence as it relates to your brand through Twitter. You can identify which customers and communities are more likely to become brand evangelists and work with them to drive conversations.

Another hand Twitter tool is TweetStats. You can graph how many tweets per hour, day and month, as well as look at your tweet timeline and reply statistics. TweetStats is a fantastic way to track your level of interaction and look at areas that need improvement.

Google

Google Analytics (GA) may leave you feeling unnerved, but it actually does a tremendous job on tracking numbers and data. We’ll save GA how-tos for a future post. In the meantime, use PageRank Checker to see what Google thinks of your site. Using a scale from zero to 10, with 10 holding the most authority, you can run a quick search to find out how you rank.

In order for GA to actually work on your website you need to install tracking code on each page that you want the Google bot spiders to crawl. To make sure that you’ve set-up your code use SiteScan to confirm that you’ve performed a correct installation. Although SiteScan and PageRank Checker aren’t direct analytic tools they are helpful in gauging Google-related tasks and standards.

Competitive

Quarkbase has been touted as the ‘imdb.com for websites’. By entering a website’s URL you are presented with names of people associated with the site, traffic data, social popularity, site description and sites that are similar. This is one of the best free competitive research tools available. Data can be used to help you better position your brand and establish goals and objectives.

There you have it. Granted, there are so many tools, free and paid, that accessible on the web, we hope that this short list gets you moving in the right direction.

What are some of the other free tools that you’re using? How do you make them work for your brand and what do you like best about them? Share with us.

Social media has completely revolutionized how we communicate and the way that information is shared. And when it comes to businesses, social media has become a powerful tool that can increase your profitability, grow your customer base and establish you as a reputable and solid company. Curious about how social media can do all that and then some? Read on and get the scoop on how it can benefit your enterprise.

1. Brand awareness.

Word spreads quickly through social media. If you promote your brand identity, chances are that you’ll create awareness among your target audience, which will make them more likely to support or purchase your brand.

2. Current news.

Although people may not visit your website each day, that’s certainly not the case with their their social media accounts. Most people routinely login into Facebook, Twitter and other social media platforms and that provides you with an opportunity to share product updates, breaking news, upcoming events and other important company information.

3. Exponential promotion.

One of the most fantastic aspects of social media is that whatever you share with your fans, followers and connections has the potential to be passed on to their fans, followers and connections, and so on, and so on.

4. Increase traffic.

Social media profiles are like mini-advertisements for you and your business. Even though the ad may not get noticed by everyone, it still makes a psychological impact. Plus, having a social media presence is significantly better than not having one. Link your business website into your social profiles and show off what you’re all about.

5. Using feedback.

Pay attention to what’s being said about your business through social media outlets. If people are telling you that they ‘love your product’ or ‘think you’re a fantastic company’ then thank them and build on it. Take the positives and develop content that will continue to support and promote the things that your audience loves most.

6. Negative comments.

Look, we’re all human beings and because of that, as a business, you’ll never be able to satisfy everyone 100 percent of the time. It’s impossible. When negative statements or comments surface, don’t ignore them. Respond quickly and find out what you can do to remedy the situation or problem. You’ll be surprised by how well people respond to quick and heartfelt efforts.

7. Join in.

Social media isn’t something that you put together and then sit back and rest on your laurels. It requires participation in the conversations around you. Contribute to dialogues and engage yourself with others. The more you talk to others, the more you’ll learn about what they want and need. This will make it easier for your business to provide services and products for them and become a resource too.

How is social media working for your business? Share comments and tidbits with us.

A little over two months ago, the social network platform Ning made social media headlines when it announced that its longtime CEO would be stepping down and that its free service model was being nixed (don’t forget that 40 percent of Ning’s staff was laid off too). The company has officially announced its new tiered pay models to the public. Well, what if you’re someone who really enjoyed what the free version of Ning had? Maybe you’re a little disappointed that payment is required and you want to explore other options.

Luckily you can. There are actually quite a few alternative platforms to Ning, but rather than bombarding you with all of them (save that one for a future post), let’s just take a quick peek at one of them. Today’s spotlight is on BigTent.

The account interface to set-up BigTent looks fresh and clean. Plenty of support available online to help newbies get up and running in no time. The best part is that BigTent is free. No fees, just a place for folks to gather together which is why it’s worth reviewing.

BigTent’s positioning itself against Yahoo! Groups as a competitor and the contrasts are visually and verbally communicated throughout BigTent’s site. If you’re well-versed in Yahoo! Groups the transition to BigTent should be fairly simple.

Here’s the skinny on some of its features:

• Buzz page – this is the main page that can be customized to explain what your group is about. You can include photos, videos, calendars and just about anything else to make it your own.
• Forum – organized by threads, members have the option of participating directly to a thread or by email.
• Polling – create a poll and get your members to weigh-in.
• Photos – post and exchange with group members. Always a nice feature to have.
• Filesharing – being able to exchange data through the site turns it into a communication tool that can be used in a variety of other ways.
• Group news – admins can publish announcements, send photos and share links through this feature and they can also send out updates to members directly to their emails.
• Events – complete event coordination can be handled from this location including, payment collection, volunteer assignments, sign-up members for the event and more.
• Shop – more than 30 retail affiliates are linked through this tab and members can purchase from iTunes, Benefit Cosmetics and Chico’s, just to name a few.
• Members – click on other member profiles to learn more about each other and connect with people who share common interests.
• Reviews & Classifieds – this is a place where members can share their opinions on products and services, as well as post items that they have for sale. Might not be a feature that every group needs, but it’s available if you want it.
• Subgroups – this helps organize and nurture the interest of group members. It’s a separate place to discuss and exchange ideas with the same functionalities as the Buzz page.

Some of the other features of BigTent let you collect group dues and manage the membership process, as well as increase membership by sending email invites and setting up a sign-up box widget on your blog or website for people to sign-in and join.

So far, BigTent seems to be a good solution for Ning users who are wondering where to go. Again, there are quite a few alternative sites available and each has its pros and cons. The nice thing about so many options is that there’s something out there for everyone.

Let us know about your experiences with BigTent or other social networking platforms. We’re always interested in learning more.

Let’s go marketing with SlideShare! No, you don’t need to be a crazy PowerPoint or Keynote maniac. You just need a basic understanding on how to put together a slide and you’ll be good to go.

SlideShare is a business social media site that lets users share documents, presentations and PDFs. More than 25 million people visit SlideShare each month and that makes it a hot spot to showcase your brand, products and services. Something many people might might not know is that SlideShare is more than just slides. There are a ton of other features that make it a fantastic tool to incorporate into your social media strategy.

By the way, SlideShare can help you build some big time valuable links back to your site. SlideShare permits you to place links in your slideshows that connect back to your website. Excellent (saying that in my best impersonation of a Wayne ‘s World voice).

Links from credible sources give your website lift in the search rankings. This means that you have the potential to appear at the top of Google’s search results and that means more people will see you first and before your competition. Google loves SlideShare and sites that are similar to it (think Squidoo, Wikipedia, etc.) because they share useful information and command influence and that is the gold standard for Google.

Now that we have a little background on SlideShare, let’s explore how we can harness its power and make it your own personal social media and marketing machine.

1. Optimize Your Slides

Time for your daily dose of SEO. The stuff is everywhere, including SlideShare. When you put together your slides/files use keywords in the title and use them in the summary. Just remember that you don’t have much space, so choose your words wisely. On that same note, make sure you tag your slides with plenty of relevant words so that users can find your content during searches.

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2. Get Creative With Content

Maybe you already know what SlideShare is and the only challenge you’re facing is trying to figure out what the heck to put into your slide show. Here’s a sprinkle of creative suggestions to get your juices flowing:

• Put together a how-to tutorial
• Assemble a case study with captivating visuals
• Use your blogs and articles by taking key points and designing a presentation
• Capture images from an event and share
• Take existing presentations and upload them

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3. The Company Slide

Don’t let the blood, sweat and tears you’ve put into your slideshow go to waste. Always include a company slide at the end of each and every presentation and file. A website URL is fine, but try making the slide more personal. Include a few sentences about who you are and what you do. Make sure to leave your contact information so that visitors can get in touch.

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4. Enter the Contest

In 2009, SlideShare partnered up with Adobe and conducted the World’s Best Presentation Contest. A sack of cool prizes like were presented: first place received a MacBook Pro, second place snatched an Amazon Kindle DX and third place nabbed an iPhone 3G. The kind folks at Adobe pushed out copies of Adobe Acrobat 9 Pro to the winners of the category prizes. Sounds pretty sweet, right?

With only 3,721 entries, most folks had a pretty decent chance of winning something, not to mention the publicity and recognition that was generated too. Watch for the 2010 contest and submit your slideshow. Great marketing and fantastic social media exposure!

Here’s the 2009 winner:

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5. Social Media Connections

SlideShare isn’t the only place where you can view SlideShare presentations. Hop on over to LinkedIn and load their SlideShare application into your profile. It integrates your existing presentations into your LinkedIn account and gives you the opportunity to market to a larger audience. Same thing goes for Facebook. Take advantage of the Facebook SlideShare application and sync up your presentations so friends and fans can view.

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6. Widget Your Slides

Use what you have to promote your slideshows. Grab the code for a SlideShare widget and embed it into your website’s homepage or blog.

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7. Social Media Posting

At the bottom of every SlideShare presentation is a social media bar that enables you to share your content with the world. Use the bar and use it often. Every time you upload new files and presentations, make sure to send out a message to alert your social network that you’ve got something fresh to share.

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8. Start A Group

Create a group that’s exclusive to your brand and advertise your product or services. Groups can be used to interact with customers over the web and you can receive instant feedback and commentary from them regarding your presentations.

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9. Promote Through PR

Include a hyperlink and mention to your slideshow on all your press releases and blog posts, even in your email signature. The more exposure you can give to your slideshow, the better chance it has of being viewed.

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10. Add Some Audio

Multimedia that stimulates the sense of sight and sound is much more interesting for any viewer. Integrate some sound into your presentation with Slidecasting. A slideshow with sound can be a better way to touch on key points that might not fit on a single slide.

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11. Launch A Channel

SlideShare offers businesses an option to set-up ‘branded microsites’, or company channels, on SlideShare. Channels are customized projects and can be developed with SlideShare based on budget and preferences. Check out some of the newest channels and contact SlideShare for details on how to get started.