I receive a tremendous amount of requests from clients for creative writing services. The most popular items on the writing wish list are blogs, articles and  press releases. Sounds simple, easy to accommodate, and I’m always ready to pitch in and get constructive with words when needed. The tricky part is when they decide to include SEO in their writing projects, but have very little understanding on either how SEO works or how to use it.

Words Count

Of course writing with keywords is important, but identifying keywords that rank well in terms of appropriateness for a topic is essential. All the density and frequency of keywords and phrases in a written piece won’t mean a thing if they aren’t relevant or specific to the subject matter. Researching what’s best, what works and focusing on how these keywords will benefit your audience will make a big difference in rankings and searches.

Link to Promote

True, having optimized writing is better than having none, but equally as important is promotion. Integrating your social networking sites to your keywords and vice versa creates your own personal backlink campaign. Bringing your friends, colleagues, customers and social connections into the promotion fold will exponentially increase links and awareness of your written message. Social media is exactly what it is – social, so use it to your advantage.

More than 60% of all search engine traffic is conducted using Google. Because Google is a search engine dominator, using it as a reference point seems logical. One of the great mysteries of the universe is the classified algorithm that Google utilizes to rank indexed material on the Internet. Some aspects are open to speculation and others are a bit more obvious based on currently available data and information. Yes, Google likes keywords; and repetition demonstrates that the source may be considered an expert when key phrases are used with consistency.

What Google likes even more are links. When someone links to your article, press release or blog, it shows that you’re a credible resource. Plus, Google considers the other sites that are linking back to your content to determine their relevance to the subject matter. For instance, if you’ve written an article on argyle socks and several prominent fashion bloggers and department stores are linking your article to their site, Google recognizes you as a trusted and relevant resource.

So when you’re trying to determine how to make SEO copywriting work for you, think about studying the best words and phrases to use, as well as advertising and promoting your copywriting with backlinks. We hope to expand on this topic in the future so stay tuned for details.